If there’s one constant in the world of media, it’s that it is always changing. New channels, along with new technologies, have brought the dynamic industry unprecedented challenges that require a new way of working and thinking. Forget about weekly newspapers: consumers today demand around-the-clock news coverage on their favourite devices. For media companies to thrive in this ever-changing environment, there is no other option but to befriend tech.
The good news? When used correctly, tech can ease some of the challenges media professionals face. Here’s how media companies can benefit from IT support to work more effectively.
Scale your storage needs
Nowadays, daily data creation on the internet is astronomical. In 2023 alone, the world created around 120 zettabytes of data. Every day, 7.5 million blog posts get published. Considering this, it’s easy to get lost and overwhelmed by the sheer amount of media available to audiences. Content fatigue is real, and research agrees. Optimove’s 2023 Consumer Marketing Fatigue Survey shows that two-thirds of consumers prefer fewer marketing communications.
What does this mean for media companies? They have to learn how to stand out from the crowd and find ways to constantly produce a steady flow of high-quality content. This requires working with high-resolution images and videos, which, of course, involves high storage demands.
To create impactful content, whether for TV, print or the internet, media companies need powerful computers that can handle large files and are equipped with proper RAM and graphic cards. At the same time, it’s more important than ever for media professionals to be mobile.
This is where cloud computing proves to be valuable. According to Cloud Security Alliance, 98% of businesses are already incorporating cloud technology in their operations. If your media company struggles with large data storage and sharing requirements, it may be the wisest option to consider. At Ingenious, we’ve seen how much of a difference it can make. Today’s cloud platforms can store massive video libraries, high-resolution images, and audio files, reducing the need for expensive on-premises storage.
Better collaboration
Producing media is a long process that usually involves many people. To create a 45-minute broadcast, you need writers, camera operators, journalists, producers, hosts, editors, designers, and many other professionals. Unfortunately, in many companies, collaboration is still quite a pain. If remote access is slow, your team has to waste time, which, we know, is the most valuable asset in the media industry.
With cloud computing, collaborating in real-time is much easier, whether you need to work on scripts, video editing, or post-production.
Our Tip
Always check that all software applications, including editing tools and content management systems, are up to date to reduce glitches and improve performance.
Data security
Throughout time, the relationship between a journalist and their sources has always been sacred. When a media company has agreed to protect someone’s identity, it must make every effort to uphold this commitment.
While a data breach can be devastating for any business, it’s even more painful for media companies. If sensitive information gets stolen, the consequences can be terrifying. Unfortunately, nowadays, the risks are higher than ever. More than 422 million records were exposed to the public due to data breaches in the third quarter of 2024. As cyberattacks become more sophisticated, relying on a strong password is no longer enough.
To protect your company from potential threats, you should implement proactive measures that minimise the likelihood of ever experiencing such data breaches. With Ingenious managed security services, we’ll develop your own comprehensive data security strategy to ensure your defences are robust and responsive to any cyberattacks.
Up-to-date devices
Media content production typically requires the use of several devices and software. Computers, monitors, storage servers, video and photo editing tools, and content management systems – these are just the tip of the iceberg! Making sure your company has the latest equipment can become a job itself, which is not ideal when you already have a hundred different tasks on your plate.
The good news is you can outsource help. When you have professional IT support, you’ll always stay in the loop of what’s new in the industry. Our team can advise you on what devices and tools are best suited for your specific goals, which will save you not only time but also money (because, unlike what you might think, the most expensive option is not always the best).
Software that actually helps you
Nowadays, media production goes hand-in-hand with software use. Tasks that once required hours of work can now be completed faster and more efficiently. However, working with digital tools isn’t always smooth sailing. Nothing will give you a panic attack quicker than Adobe Premier suddenly shutting down or Photoshop erasing all your files. We’ve all been there.
However, the whole point of using software applications is to reduce your workload, not add to it. If your programs are giving you a headache, something likely isn’t the way it should be. That’s why it’s so important to partner with an IT services provider that can find the root of the problem and assist you whenever these glitches happen. Sometimes, the issue may be as simple as a lack of update!
Final thoughts
Leading a media company in today’s world is no picnic. Keeping up with changes in society is a constant whirlwind that involves many challenges. Thankfully, many of these hardships and technical headaches can be easily overcome with the right tools. You just have to know how to use them!
When you partner with an experienced and professional IT services provider like Ingenious, you can focus on creating impactful content while we take care of all the time-consuming practicalities. With years of experience, we have a clear understanding of the unique demands of the media industry, so let us help your company achieve its full potential! Learn more about our IT Solutions or get in touch with our team to discuss how we could be of assistance to you.
